Mac Takes a Bite out of Montreal

The First Canadian Flagship Apple Store opened its doors yesterday in Montreal. Im not a Mac user, nor do I have iPhone. I do have an iPod that I primarily to wacth movies. The store is the first of its kind in Canada and the 7th Worldwide. I strolled in this morning during a break from class to check out the hype and there were dozens of customers and even more helpful staff wearing blue tshirt, very helpful and not overbearing. I asked a few questions, took some quick pictures and off I went back to school. The Montreal Apple store does not quite have the same presence as the glass box in Manhatten, but their bitten apple logo sure is hard to miss. The stature of the building rises above all the little surrounding shops - they make the modern colors of telus stores look severly outdated.

The appeal, the intensely loyal following and the emotional involvement of Apple clientele is nothing short of amazing. Much of Apples recent success is attributed to marketing genius and Apple CEO, Steve Jobs.

As part of their launch, Apple has announced a series of concerts to be held at the location from now until the end of the summer. They also have free workshops for most of their products. See schedule here